In 1999 Matt was one of three co-founders and the chief technical officer of New York based technology start-up, Crisp Wireless. Crisp found opportunities in  the emerging field of networked mobile communications and the introduction of “smart” mobile devices: phones, PDAs, and other networked, programmable handhelds.

Matt and his partners looked at mobile communications from the perspective of emerging “Web 2.0″ technologies, such as the growth of social networking and blogs (Friendster and Blogger, at the time). They combined this with their background in building content management and systems for end-user authoring to create mLogic — their core product.

mLogic enables content-based, networked mobile applications. It combines a web-based authoring environment and a variety of delivery mechanisms for reaching client devices. One of the key features of mLogic is that it goes beyond static content. Its content API allows smart mobile applications that actual use the content streams to perform the type of just-in-time logic that differentiates mobile computing from desktop computing.

As a principal in the company, Matt was involved in all parts of the business. Including overseeing a team of 20 developers and designers, developing a technology strategy and business plan, presenting at industry events, meeting with investors, and working with engineering teams from partners and client organizations.